Creativity, Innovation and Problem Solving

Satyanarayana, N V (2003) Creativity, Innovation and Problem Solving. In: Synergy of R&D & Marketing. NML, Jamshedpur, India, Jamshedpur, pp. 96-110. ISBN 81-87053-57-9



Global market and open competition forced organizations to rediscover the importance of innovative approaches to problem solving. While it is innovation that gives fillip to technology, trade and development,it is creativity that holds the key to good innovation. The combined and coordinated development of motivation, ability and creativity leads to the success of an innovation. The dawn of the information age has made innovators to look for solution methodology to their problems even in fields that are very different. This has revolutionized the way problems are seen, understood and analyzed. Several innovative problem solving techniques/tools have evolved over the years.The paper aims to present some of the innovative problem solving approaches that have come into existence. The paper also presents some the key elements like creativity and innovation, which have now become a part of inventive problem solving approaches.

Item Type:Book or NML Publication
Uncontrolled Keywords:Creativity, innovation, ideation, inventive engineering, problem solving, TR!Z
Divisions:Material Science and Technology
ID Code:2564
Deposited By:Sahu A K
Deposited On:15 Mar 2011 10:32
Last Modified:06 Jan 2012 11:56
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