Innovation Management

Ramachandrarao, P (2003) Innovation Management. In: Synergy of R&D & Marketing. NML, Jamshedpur, pp. 67-78. ISBN 81-87053-57-9



Innovation is a transfer of creative ideas into a saleable technology produced in a more effective way. The factors of innovation,which driven by the pull from individuals and push from the market, intertwine with all stages of the manufacturing and service processes. This paper presents some good principles for innovation management and analyzes factors that make innovation difficult to manage. The paper also discusses essential managerial issues for innovation management and attempts to make a projection of innovation in future.

Item Type:Book or NML Publication
Official URL/DOI:
Uncontrolled Keywords:Innovation Management, Push-pull model of innovation, Innovation barriers, Future innovation
Divisions:Director Office
ID Code:2554
Deposited By:Sahu A K
Deposited On:11 Mar 2011 10:58
Last Modified:06 Jan 2012 11:37
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