Role of Indigenous R&D in the Present Industrial Scenario

Sarkar, S B (2003) Role of Indigenous R&D in the Present Industrial Scenario. In: Synergy of R&D & Marketing. NML, Jamshedpur, pp. 29-35. ISBN 81-87053-57-9

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In a global scenario where cut -throat competition is there, significance of R&D is increasing for survival of industries . The paper discusses the important factors, which require attention in controlling R&D activities for the growth of an organization . It suggests some cost reduction measures where R&D plays an important role. One of the functions of R&D is continuous improvement in the product in order to face the competition posed by liberalization of economy . The strategy for identifying short term and long term R& D projects have been discussed. The paper suggests that the closer cooperation between R&D and marketing department is the need of the hour for the growth of industries.

Item Type:Book or NML Publication
Uncontrolled Keywords:R&D Management, Product quality assurance, Cost reduction, Technology forcasting
ID Code:2551
Deposited By:Sahu A K
Deposited On:11 Mar 2011 10:59
Last Modified:14 Mar 2011 10:15
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