Sustainable technology through pollution prevention programme

Enormous damage has been done to the ecology of our planet due to industrial growth during the last millennium. Thousands of tons of industrial waste not only represents a significant loss of raw materials but when discharged into air, water and land, that also threaten the human
life and ecosystem which cannot tollerate such pollution. Hence the need for sustainable technology which can be obtained through carefully considered pollution prevention programme.
Science Advisory Board of the U.S. Environmental Protection Agency,recommended that "EPA should shift the focus of its environmental protection strategy from end-of-pipe controls to preventing the generation of pollution ". If business, government, controlling agencies and citizens groups could approach the pollution prevention in a `voluntary"protective', and `co-operative manner'rather than secretive, evasive and distrusting manner currently prevailing, then the aim of sustainable development is easily achievable.
From business perspective, a number of benefits can be obtained by adopting a pollution prevention programme. A brief description of pollution prevention is given in this paper.